Web Design News
Common Marketing Mistakes To Avoid
Let's look at common marketing (and in particular, digital marketing) mistakes to avoid. These apply to your digital marketing strategy and in general, to any traditional marketing too. A sharp and effective marketing campaign is one of your most valuable assets when...
Don’t Email Me Your Password!
Sending Passwords: Why Emailing Them Isn't Secure In today's digital landscape, protecting our online security is of utmost importance. Occasionally you need to share passwords with a service provider. This could be your web designer, VA, digital marketing company, IT...
Document Management Portals: Determining your requirements
So you need a document management portal for your clients? An online system can make it easy for you and your clients to share documents securely. At Blue Platypus we have created systems just like this. If this is something you have considered, but don’t know where...
7 Tips to Boost Your Website’s SEO
Search Engine Optimisation means continually improving your website. Consistently focus on these 7 areas and you will see an upwards shift in your website's rankings over time. Identify and use relevant keywords. Finding the right keywords and using them strategically...
Big Ideas & Large Scale Website Projects
Do you have a ground-breaking idea for a new website or APP? One that you think is the next Facebook, Uber or Air BNB… or one that will compete with RealEstate.com.au or a dating site like E-Harmony? Perhaps your idea revolves around automating an existing business....
SEO or PPC – Which Is Better?
SEO or PPC - Which Is Better? So you want to get more traffic to your home page? Two key ways of doing this is through Search Engine Optimisation (SEO) or Pay-Per-Click Advertising (PPC). You may be questioning which one you should invest your time and money into –...
Time for maintenance on your website!
Maintaining Your WordPress Website Has it been 6 months or more since your website launched? Is your site showing signs of age such as broken links, map not working, social media not showing or worse – a white screen of death? Twice annual content review If it has...
Editing Your Content in Divi
Most website owners need to edit or add to their website content from time to time. We recommend you start with editing text as it is the easiest starting point to familiarise yourself with WordPress and the Divi Builder (if your site uses Elementor or some other...
10 Tips for LinkedIn
The 10 Priorities You Need on Your LinkedIn Profile Ensure you photo is current and professional. Avoid excessive touch-ups. When you meet your contacts in the real world, you want them to actually recognise you. Add your pronouns so everyone knows how to address you....
What are my Shipping options for Ecommerce?
Free Shipping Exactly as it sounds, no shipping fee is added to the order. This means the store owner covers the cost of delivery to the consumer. This is highly attractive as the customer doesn’t need to consider shipping costs when making a decision to buy. It can...
Why update from BeeKeeper?
BeeKeeper CMS to WordPress The BeeKeeper CMS is no longer supported in Australia by the original developers. Whilst we can provide limited support, you need to understand what this means. If your website is based on an unsupported CMS platform like BeeKeeper CMS, the...
Facebook Removes Australian News
The biggest news today is of course the lack of it on Facebook. Australian Government agencies and Australian news sites have no posts at all... take a look at the Bureau of Meteorology (BOM) page below. News pages such News.com.au, ABC pages and even Queensland...
How to SEO your website For Free in 2021
[vc_row][vc_column][vc_column_text css=".vc_custom_1616982909796{margin-bottom: 0px !important;}"]OK, so you have no budget at all for SEO… and you have worked out that Google is a competitive place. Don’t panic because you can still SEO your own website in 2021. This...
Coronavirus Adaptation Funding Opportunity
Coronavirus closures might soon be a thing of the past. Restrictions are easing and business is returning to a new normal. To help this ease process the Queensland Government announced a grant this week to help small businesses adapt. The grant allows for expenditure...
5 Easy ways to look great on Zoom
Whether your video conferencing choice is Zoom or something else (Google Hangouts, Skype, Facetime etc) these tips will get you through looking like a pro. Dress up! Look professional. it varies by industry but in general any of these work: A neat and tidy polo (one...
Top 12 Tips for Restaurants to get through the Coronavirus Crisis
[vc_row][vc_column][vc_column_text css=".vc_custom_1588566947716{margin-bottom: 0px !important;}"] How Cafes, Restaurants and Caterers can adapt during the Coronavirus crisis If you are in the restaurant, cafe or catering business, the Coronavirus measures in place...
Urgent Business Planning for Covid-19
Do you have a BCP / DR plan? Many small businesses until now didn't have one. Even now, as Covid-19 pandemic unfolds, many have thought about only the "obvious" considerations like working from home or speeding up their need for a website. As responsible business...
Don’t lose customers with a site flagged “Not Secure”
Chrome has recently started flagging websites that do not run under SSL as not secure. So is your site impacted? Probably, but to be sure, answer these two questions, or call us to check it out for you: Does your website have a contact form or take payments? Or does...
Social Media Content Development and Management
Ever wondered how you can leverage Facebook, Twitter, Linked-In or You Tube? Social Media is here to stay and now is the time to embrace the opportunities it presents. Savvy businesses are staking their share of voice in the social media now. Let Blue Platypus help....
What is PPC?
Search Marketing and PPC - Google Adwords & Facebook Advertising Get to the top of the search engines almost immediately with search marketing and pay per click advertising. We can set up, monitor and maintain your Google Adwords or Facebook advertising. Google...
What is SEO?
Search Engine Optimisation / SEO When your customers type in keywords related to your business, does your site come up? If the answer is no, you are missing out on qualified potential customers that are actively looking to buy or research your product! Get Found With...
Website Design
Our web solutions team specialises in professional yet affordable website solutions for small and emerging businesses. We know that as the owner of a small business you want tangible results for a reasonable price. So we have devised straight forward website packages...
I don’t blog… but should I?
I don’t blog… but should I? Are you one of those people who say they don’t need a blog or don’t have time for one? Would you make time for a free tool that allowed you to communicate with all of your customers at once about a new product, event or helpful tips that...
Penguin 4 Google Changes are Live
How is your website ranking? In the last few days, I’ve been asked a lot about website ranking and Google’s algorithm update known as Penguin 4. Penguin 4 is currently rolling out, so you might have already noticed or soon notice some changes to your ranking in the...
Why do I need to update WordPress?
Why do I need to update Wordpress? When was the last time you updated Wordpress? Years ago? Never? Well just like phone apps, your blue-screening-PC and your wardrobe, Wordpress needs updating from time to time. Of course if your fashion sense is circa 1992, nothing...
Domain Name Registration
Domain Name Registration – a small bill worth paying early! When it comes to most invoices, you probably don’t want to pay months in advance right? Perhaps your accountant has even advised you pay on the due date to make the most of your money. Well your domain name...
Prepare now for Google changes
This month Google will be rolling out changes that are likely to impact your website's ranking. From April 21, Google will be favouring websites that are mobile-friendly. To quote Google directly: Starting April 21, we will be expanding our use of mobile-friendliness...
Personality branding – The third brand your business needs
This blog has been re-posted with permission from Daniel Priestley and the team at www.keypersonofinfluence.com.au. There are three layers of branding your business needs to consider: Product - The brands we associate to a product or service we can buy e.g.: "iPod"...
Change your passwords today: Heartbleed update
Security alert that impacts you Over the last couple of days we have been following reports of a major vulnerability in Internet security known as the Heartbleed bug. We believe this to be a serious risk that potentially impacts anyone who uses the Internet....
Google’s own list of no-no’s
I love it when I come across golden SEO information from Google. Straight from the horse’s mouth… well the Google.com website in this case. Here is my latest find and it really is a great resource of what not to do:...
Empower Your Online Vision