Have you ever gone to call someone, looked up their last email message, only to see that their phone number isn’t at the bottom of the email?  Imagine if that happened to your customers.  They may not call you because it is just too hard to find

3 Steps to DIY SEO: At the risk of oversimplifying an entire industry of SEOs, here are three of the most useful and simple SEO tips that I know…

Thinking of starting an online business? The reality is, just like any other business, you need to have some backing. But don’t believe me – have a look at this… http://www.smartcompany.com.au/retail/20100408-top-10-online-retailers.html The a

Gold Coast boutique web design and development agency Blue Platypus, in conjunction with The Arts Centre Gold Coast, is delighted to announce Gallery on the Lane as winner of the Blue Platypus Arts Centre Gold Coast Online Marketing Package. Gall

As technology changes, websites often stop working the way they were designed.  As a website owner, it is wise to view your site regularly, on as many devices as possible (office PC, laptop, home PC, Mac, iPhone, iPad) and in as many browsers as

We’ve been shopping online this year.  Here are some of our favourite sites: www.kikkik.com.au – lovely stationery to help you and yours get organised in 2011.  We love the minimalist design and soft colouration of this high quality online

Whist those in Wintery climates tuck into baked turkey and ham, many Aussies choose seafood for their Christmas feast.  Now Gold Coasters have a fantastic seafood market close to home (for many) in Robina, making throwing another prawn on the BBQ an

I started this post because I couldn’t think of anything to blog about.  Pathetic really, but all too common.  Have you ever started a blog only to find that you leave it dormant for weeks on end?  Possibly even months?  I have been guilty o

What is it about the end of the year that makes everyone want a website?  Whether it is December with looming new year or June for the financial year, our office goes crazy with requests for new sites.  Here are just some of our latest:

Do you have a Facebook page or Twitter account, but don't really know how to use it to get sales? Then don't miss the Social Media Success Summit. This Wednesday (April 20th) is the last day to save 34% on tickets to Social Media Success Summit 2011

Looking for a bespoke website designer or bespoke web development company?  Blue Platypus offers bespoke website design to show off your brand in a way that is totally unique and that will appeal to your target market. At Blue Platypus we start by

Last day for 34%-off sale for Blogging Success Summit Join 23 experts (including Scott Monty, Brian Clark, Darren Rowse and experts from Sony, Procter & Gamble, McDonald’s and Southwest Airlines) as they help you master blogging at Blogging Su

How come I can’t find my site in Google? Google is a commercial business whose success stems from their ability to provide relevant results to their customers. What is Search Engine Optimisation (SEO)? What is black hat SEO? Black hat SEO is

Writing for the web is different to writing for a brochure or other printed document. When you engage Blue Platypus for your web copywriting, you can expect professionally written copy that is a little different to copy for printed material. Of cour

Avoiding a negative viral-spiral in the age of social media A friend of mine recently saw a movie at one of the premium cinemas of a well known chain. You know the kind, where you pay almost twice as much, access the private bar and can have a glass

Web design is different to design for print. Some parts of your website are more visible than others. Here are some things to keep in mind when you are looking at your design templates or prototype website: The whole home page is prime real estate

The world wide web knows where we wander.  Well those of us that “check-in” that is. Geography is suddenly cool.  And it makes sense because we often use the web to find things – think search engines.  Once we have found what we are looki

As the web matures, the emphasis on photos and imagery is becoming more and more important. This should come as no surprise - the swing towards visual imagery is directly related to improvements in Broadband technology. Whereas once, in the days o

When you are engaging a website design and development company, you are investing a lot of faith and money. So it is of vital importance that you take the time to brief them well. Good website design depends on it. At Blue Platypus we recommend a

Gold Coast City Council estimates that there are 54,089 businesses on the Gold Coast (Gold Coast City Council Office of the CEO, June 2008). Both the Gold Coast City Council and Commerce Queensland agreed that the vast majority of these are small