Arts Sponsorship – Online marketing package
Blue Platypus is proud to support the local arts community through the gift of a complete online marketing package for a worthy local artist or arts organisation. This is a joint initiative between Blue Platypus and Arts Centre Gold Coast. This opportunity is open to individuals, groups and organisations across all sectors of the arts on the Gold Coast.
Description of the website and social media strategy:
The package offers an easy to use content management system website. Edit pages and add virtually unlimited pages as the business grows. The package also includes consultation and development of a social media strategy.
Package inclusions:
- Up to 7 pages laid out
- Easy-to-edit, SEO-friendly content management system
- Configure email/s and provide instructions for your email set up
- Look and feel using colours, logo and other image assets provided by you
- 3 rounds of changes
- Your own digital photos and up to 3 stock photos resized to suit
- Simple Flash header to add visual appeal (if desired)
- Training resources via email (web-based videos and written tutorials)
- Link to social media sites (Twitter, Facebook, Myspace)
- Basic search engine optimisation to assist Google indexing:
1. Metadata – keywords and description
2. Search friendly design – text navigation, location in footer, minimal Flash
3. Submit to Google and Bing - 2 hours of face or phone time with director of Blue Platypus to develop online strategies and discuss web marketing ideas including social media
- Social media strategy and one month’s Facebook content development (Copy for 20 posts)
- Set up Facebook business page linked to Twitter account
- Hosting for one year
- Domain name for two years
Worth over $1800 + gst
Application criteria
This opportunity is open to individuals, groups and organisations across all sectors of the arts on the Gold Coast. To apply, please email your written application to: tanya@blueplatypus.com.au
Criteria
Your application must demonstrate:
• Artistic innovation
• Viability of your proposed goals and activities
• Your commitment
• Your relevant artistic or professional skills
• Artistic innovation
• Viability of your proposed goals and activities
• Your commitment
• Your relevant artistic or professional skills
We recommend you briefly answer the following questions; however you may choose to address the above criteria in any way that you see fit… just so long as it can be emailed!
1. Please provide a description of your work as an artist including your objectives and planned activities and target audiences.
2. Please provide a brief biography of the people involved including artistic or professional skills and past achievements.
3. Please describe your objectives for the website.
The information you provide will be made available to Blue Platypus and The Arts Centre Gold Coast for the purpose of assessment in order to identify a recipient of the above online marketing package. Blue Platypus in conjunction with The Arts Centre Gold Coast will be the sole decision makers in relation to providing the online marketing package described above. The judges’ decision is final and no correspondence will be entered into.
In conjunction with:
Arts Centre Gold Coast
