Google is fast becoming one of the most competitive markets on earth! Google accounts for 90% of Australia’s search traffic and yet Google contains billions of websites. Often your business is competing with hundreds of thousands or even millions of other websites!
Put simply, search engine optimisation helps your site get found in Google. When your customers type in keywords related to your business, does your site come up? If the answer is no, you are missing out on qualified potential customers that are actively looking to buy or research your product!
Blue Platypus’s SEO optimises your website so it can be found! Wouldn’t it be great if your business was on page one of Google when your potential customers type in your keywords that relate to your business? That is the power of search engine optimisation or SEO. Getting started is as easy as contacting us for a free phone consultation.
What is Search Engine Optimisation (SEO)?
- SEO is fine-tuning your website to appear higher in ‘natural’ or ‘organic’ search listings.
- SEO aims to make your website more visible to Google.
- SEO directs leads to your site when they type in keywords that relate to your business.
- SEO is a long term strategy that builds search ranking and your actual website too.
- SEO complements your paid search marketing efforts and increases the amount of free traffic.
How does Blue Platypus increase your ranking?
Keyword research – we research your market and analyse your competitors sites to determine a powerful list of keywords.
Content on your website – we optimise the base pages and will help you add pages to your site with relevant articles that feature key words.
Link building – Links to your site are imperative – this “web PR” involves submitting content to various sites with a link back to your site. Our aim is to have as many sites as possible linking to yours to help increase your Google ranking.
On-line directories – we will add your business details to as many business directories as necessary to rank your site. These directories in turn link back to your site.
Meta data and HTML optimisation – the back end of your site will be optimised to feature relevant keywords.
How much does SEO cost?
Our search engine optimisation packages start at just $330 per month of SEO. This package suits many small businesses, particularly if you operate in a geographically specific market. The cost of SEO depends mainly on the competitiveness of your chosen keywords, and the competitiveness of the market you operate in.
Why does my site need SEO?
To get found by potential customers when they are actively looking for your product.
To appear on page one of Google for relevant keywords.
SEO has a lingering effect – at the end of your SEO campaign you can expect to keep seeing benefits for some time. Just how long, depends on the competitiveness of your market.
How do I get started?
The very first step is our free one hour web design consultation. We then provide a detailed proposal. It’s that easy.
Contact us now for your free consultation.
