As Australian distributor of The Itty Bitty Book Light, Greater Pacific Agencies had managed their own online store for many years. It was time for a fresh new design and simple new interface. As the company felt that the website would be a key driver for business growth, a premium store was required. Functionality-wise, a guest checkout was of primary importance, allowing the website customers to make faster purchases by buying without registering. Open-source e-commerce platform, Magento, was the system of choice for this store website.
In terms of the website’s look, the brief was “minimalist, streamlined and simple”. We choose a monochromatic colour scheme to complement the packaging of the feature product – The Itty Bitty Book Light.