Author: blueplatypus

Latest Google Changes: Penguin 4 is Live

How is your website ranking? In the last few days, I’ve been asked a lot about website ranking and Google’s algorithm update known as Penguin 4. Penguin 4 is currently rolling out, so you might have already noticed or soon notice some changes to your ranking in the search engines

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Prepare now for Google changes

This month Google will be rolling out changes that are likely to impact your website’s ranking. From April 21, Google will be favouring websites that are mobile-friendly. To quote Google directly: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect

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Personality branding – The third brand your business needs

This blog has been re-posted with permission from Daniel Priestley and the team at There are three layers of branding your business needs to consider: Product – The brands we associate to a product or service we can buy e.g.: “iPod” Company – The brands we associate to a

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